A SaaS subscription model is based on retaining customers, yet surprisingly very few businesses actively pursue retention, choosing to invest at the top end of the funnel on customer acquistion.This may be linked to the worrying statistic that 60% of subscription businesses didn’t know how much revenue they lost to Read more…
“Cancel Subscription”. It’s the dreaded phrase all digital subscription services want to avoid. Customers are the bread and butter of subscription services and as such retaining them has become integral to the long term strategy (and in most cases survival) of an organisation. With a subscription based business model, their Read more…
Managing customers can be a challenge, especially if you’re in a small customer success team. The role of the Customer Success Manager is becoming increasingly more important to business growth and is now one of the most critical roles for any SaaS business. There are plenty of software solutions available Read more…
When it comes to the marketing plan for every business, reinvesting into improving your product and keeping hold of your customers should be as important as finding new customers. Otherwise, you could be wasting large amounts of time and money on bringing new customers on-board, only to find that your Read more…
For every business, there are two main concerns when it comes to growth; gaining new customers and maintaining your existing customer base. Without fully focusing on both of these aspects of a business, the chances of failure are drastically increased. However many businesses focus on growing their customer base, without Read more…
If you run a subscription based business, whereby you have regular recurring revenue coming in on a monthly basis; your churn rate can be one of the most important factors for your business. Simply put, the churn rate is based on the number of paid subscribers who cancel their subscription Read more…